SOCIAL MEDIA SURGE
YOU are what you are selling on Social Media
Tips on POSTING, sharing your story AUTHENTICALLY & having FUN while finding YOUR people 🤘🏻💁🏻
Know who you are Speaking To to ATTRACT your audience
Why LIVE will help you connect faster and Facebook will give your video priority!
SHARING, NOT SELLING
How to do it.
What it means.
Why it’s important.
HOW to do it.
The Graphic Below....
I have seen no less than FIVE posts from our team this very week that looked
IDENTICAL to the ones on the left.
This will get you unfollowed because it's just NOT what people wanna see in their newsfeed. It's
been so very overdone for so very many years - it's white noise and it screams I AM GONNA TRY TO
SELL YOU SOMETHING regardless of what VALUE and THOUGHT you actually wrote IN the
post. (Which I'll add the posts themselves were mostly amazing BUT wasted effort because the pic
just made people scroll on by)....
STAND OUT and let the fact that YOU HAVE THAT IT FACTOR lead the way.
The ones on the right are great examples.
Lindsay Sager had another amazing one JUST NOW.
Bottom line, CEOs SERVE OTHERS (ALWAYS).
I would argue there's nothing in that with the photos on the left. 🦋
Make people wanna jump right into your pic and steal a sip or bite!!! Or ask you WHAT ARE YOU DRINKING?
This isn't "basic" super juice is it? so don't be basic in your posts. It'll never get you ahead in this biz. 😘😘😘
Any questions? #WorkSmarterNotHarder
And I'm not shaming ANYONE who has done the ones on the left. We have ALL been there.
And we all survived. 🤸♂️💪🏻✌🏻
But this is never something to get lazy about. Eva Eva 🤸♂️ It will submarine your biz
and I don't want that for you. 🐘
The Next Step…
OK, now that you're 100% FREED UP from that old baggage and way of doing business, let's move on to one of my TOP recommended ways to gain MORE new contacts, build BETTER relationships, and warm up cold leads!!!
FREE GROUPS & GIVEAWAYS!!!
Now I know what you're thinking ...
"But Jesse, I've DONE those and I just think they are a waste of time (and money!)!!!"
I hear it every time a new person goes through my official Social Team Builder training too and trust me... I get it... but that was BEFORE!!!!
Those Free Groups you hosted in the past... did they speak to your avatar? (or were they scripted from your up-line and literally designed to be generic)
Did you treat the people in those free groups like they were paying customers already? (or did you push them through with posts from a scheduler because you didn't want to give them too much of your time?)
Were you honest with participants and share your true story? (or did you try to be perfect so they'd "take you seriously")
Did you HAVE FUN???? (or did you grumble the whole way through because it wasn't "Making you any money")
Did you, in fact, wish every participant the best REGARDLESS of if they ever made a purchase from you? (Or did you almost feel they owed it to you to buy afterward?)
If you cannot honestly say YES to all of those questions above... then do NOT skip today's lesson!!
I have included TWO interviews in today's lesson, because this really can be a game changer for you! The ladies being interviewed in today's videos run Free Groups & Host Giveaways REGULARLY and swear by them as a KEY TOOL for success and growth.
Give A Ways:
Transitioning From FREE Group to the PAID Groups
Your Facebook Business Page
CONTENT CREATION TIPS!
Today is all about CONTENT CREATION & CONSISTENCY as a coach!
We went over how to craft your first invite, how to share the details of the challenge naturally, how to invite privately & how to handle objections... NOW it's time to chat about how to keep this train MOVING forward in a positive direction -- which is done by learning to share your journey effectively!
There are THREE things people are wanting when looking at other's posts... They want to be:
Each of your posts should try and do one of the 3 above in order to be effective and for people to start to WANT to see more of your posts!
The KEY is... You need to SPEAK to the things YOUR IDEAL CUSTOMER OR COACH what want to be educated, inspired or entertained BY! (Here is a tip... Your ideal customer is likely someone just like YOU!)
A college-aged student isn't going to be interested in learning the same things about nutrition & fitness as a 60-year-old would be... they have different goals and priorities!
BUT -- If you are a mom to a 5-year-old and your ideal customer is also a mom to a younger child... you can BET that learning to feed your kids healthier food is likely a common interest for BOTH of you that you can then learn about and share helpful tips you try that she'll find relevant and useful!
FIRST THINGS FIRST... We need to discover more about YOU so that you can see just how diverse your posts can be to give you ideas when creating content to share!
Complete the color wheel (like the example below) with words that best describe YOU and email it to your coach! (you can use picmonkey.com to add wording to the blank color wheel! *It's free* You can see a tutorial on how to do this below)