Viewing entries tagged
Partnering with Gyms


How to Position Gyms, Trainers and Beachbody


How Fitness Instructors can be successful 
Beachbody Coaches… 5 min

Why Beachbody Coaching is a Slam Dunk for Personal Trainers by Trina Gray… 7 min

You can also Become a Certified Beachbody
Program Instructor… 1 min



Bridging Team Beachbody With Personal Trainers call by Trina Gray… 60 min

Here is a little about Trina Gray:

Mom of two, married for 15 years 
Former journalist. 
Opened a full service, 14 sq foot gym at age 29.(10 years ago!)
Opened second facility 4 years ago.
Created my own Corporate Fit Challenge sold world wide. 
National presenter (in fitness & in business!) I even spoke to the largest gathering of the furniture store owners last summer in Vegas. Ha!

Personal trainer, group ex instructor
Small town girl, big heart 
Beachbody millionaire earner, CAB, 2 time elite, superstar diamond, founder of team rockstar fit ....
I love fitness, but I'm an entrepreneur at heart! Live in beautiful northern Michigan



Bridging Team Beachbody With the Health
Club Industry

This video was recorded with a bad connection at one point, for a few minutes.  Hang tight, it gets better after several minutes....

Don Murphy is a 5 Star Beachbody Coach and own the largest Golds Gym in America. He shares how to position Beachbody with Gyms...

From Don Murphy:
I'm getting ready to launch the Beachbody On Demand Training Zone at Gold's Gym Newburgh, NY within the next week or two (was hoping for last month, but had a few delays). To view the landing page we created and how the zone is structured, click here:

Our gym has roughly 11,000 members, many of whom need a PLAN when it comes to their workouts and nutrition. I'm hopeful the On Demand Zone will help many of them and prove itself worth it in the coming months. I promise to keep everyone posted as it unfolds. In the meantime, here's a few common Qs I've received from many different coaches (and friends and fellow gym owners):

1. Am I afraid people will quit my gym and choose to work out at home when they get a taste of Beachbody? No. Many either don't have the space or preference for gym equipment at home OR they enjoy the motivating environment and community bonds that are formed in the gym (but it would be nice if corporate immediately stopped all messaging that makes comparisons to gym memberships in their ads and's time to move past this).

2. Am I concerned our personal trainers will get upset with our On Demand Zone? A few will. But they'll quickly learn to accept it with the knowledge and understanding that thousands of members who need a PLAN can't afford personal training AND that Beachbody workouts are great ones for trainers to "prescribe" to their clients when they can't get to the gym OR when their clients don't want to pay for training every time they work out. Thank goodness for online "coaching" that will enable them to expand their tool box and ability to help clients even more, including new potential clients beyond the 4 walls of their gym. They will be able to grow their incomes and professional careers (as Vito La Fata and Trina Gray are well aware).

3. Will it boost awareness of nutrition planning and Shakeology in the gym? Absolutely. In fact, we're now building a new nutrition office in the gym for one-on-one consultations with members using the Portion Fix Eating Plan as our official nutrition platform. Ultimate Reset, 3-Day Refresh, and the Performance Line will also be woven into the equation when appropriate.

4. Will Shakeology sales in our gym continue to increase? For sure. Between ready-made Shakeology shakes sold at our shake bar and bags sold via retail, we're currently going through 40 to 50 bags per month. It would be fantastic if corporate considered an infrastucture that allowed for gym owners to buy Shakeology in bulk for the purpose of making shakes at their juice bars. Perhaps 5 gallon drums of Shakeology wiith a small cost break??

OPPORTUNITY to Consider: Imagine the amount of potential growth that would unfold for corporate and the entire coach network if there was a new division of Beachbody or at least a "health club coach advisory board" that focused on health clubs and appropriate messages/marketing that could successfully penetrate thousands more of them. Imagine would it would do to the demand for Beachbody Live formats in gyms. Imagine would it would do for your business volume and the volume of the entire coach network if thousands of gyms came on board during the next 5 years. Imagine the new levels of success that could be realized by Beachbody, with roughly 55 million people in the U.S. (17% of the population) currently belonging to their local gym or fitness center. And most importantly, imagine how many more people we'd be HELPING. Beachbody would have to build another Shakeology factory (or two) in the U.S. and Canada alone. :-)



REFINERY DIAMOND Call on APPLYING what Don Murphy Shares -Plan of Action… 58 min