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How to Position Gyms, Trainers and Beachbody


How Fitness Instructors can be successful 
Beachbody Coaches… 5 min

Why Beachbody Coaching is a Slam Dunk for Personal Trainers by Trina Gray… 7 min

You can also Become a Certified Beachbody
Program Instructor… 1 min



Bridging Team Beachbody With Personal Trainers call by Trina Gray… 60 min

Here is a little about Trina Gray:

Mom of two, married for 15 years 
Former journalist. 
Opened a full service, 14 sq foot gym at age 29.(10 years ago!)
Opened second facility 4 years ago.
Created my own Corporate Fit Challenge sold world wide. 
National presenter (in fitness & in business!) I even spoke to the largest gathering of the furniture store owners last summer in Vegas. Ha!

Personal trainer, group ex instructor
Small town girl, big heart 
Beachbody millionaire earner, CAB, 2 time elite, superstar diamond, founder of team rockstar fit ....
I love fitness, but I'm an entrepreneur at heart! Live in beautiful northern Michigan



Bridging Team Beachbody With the Health
Club Industry

This video was recorded with a bad connection at one point, for a few minutes.  Hang tight, it gets better after several minutes....

Don Murphy is a 5 Star Beachbody Coach and own the largest Golds Gym in America. He shares how to position Beachbody with Gyms...

From Don Murphy:
I'm getting ready to launch the Beachbody On Demand Training Zone at Gold's Gym Newburgh, NY within the next week or two (was hoping for last month, but had a few delays). To view the landing page we created and how the zone is structured, click here:

Our gym has roughly 11,000 members, many of whom need a PLAN when it comes to their workouts and nutrition. I'm hopeful the On Demand Zone will help many of them and prove itself worth it in the coming months. I promise to keep everyone posted as it unfolds. In the meantime, here's a few common Qs I've received from many different coaches (and friends and fellow gym owners):

1. Am I afraid people will quit my gym and choose to work out at home when they get a taste of Beachbody? No. Many either don't have the space or preference for gym equipment at home OR they enjoy the motivating environment and community bonds that are formed in the gym (but it would be nice if corporate immediately stopped all messaging that makes comparisons to gym memberships in their ads and's time to move past this).

2. Am I concerned our personal trainers will get upset with our On Demand Zone? A few will. But they'll quickly learn to accept it with the knowledge and understanding that thousands of members who need a PLAN can't afford personal training AND that Beachbody workouts are great ones for trainers to "prescribe" to their clients when they can't get to the gym OR when their clients don't want to pay for training every time they work out. Thank goodness for online "coaching" that will enable them to expand their tool box and ability to help clients even more, including new potential clients beyond the 4 walls of their gym. They will be able to grow their incomes and professional careers (as Vito La Fata and Trina Gray are well aware).

3. Will it boost awareness of nutrition planning and Shakeology in the gym? Absolutely. In fact, we're now building a new nutrition office in the gym for one-on-one consultations with members using the Portion Fix Eating Plan as our official nutrition platform. Ultimate Reset, 3-Day Refresh, and the Performance Line will also be woven into the equation when appropriate.

4. Will Shakeology sales in our gym continue to increase? For sure. Between ready-made Shakeology shakes sold at our shake bar and bags sold via retail, we're currently going through 40 to 50 bags per month. It would be fantastic if corporate considered an infrastucture that allowed for gym owners to buy Shakeology in bulk for the purpose of making shakes at their juice bars. Perhaps 5 gallon drums of Shakeology wiith a small cost break??

OPPORTUNITY to Consider: Imagine the amount of potential growth that would unfold for corporate and the entire coach network if there was a new division of Beachbody or at least a "health club coach advisory board" that focused on health clubs and appropriate messages/marketing that could successfully penetrate thousands more of them. Imagine would it would do to the demand for Beachbody Live formats in gyms. Imagine would it would do for your business volume and the volume of the entire coach network if thousands of gyms came on board during the next 5 years. Imagine the new levels of success that could be realized by Beachbody, with roughly 55 million people in the U.S. (17% of the population) currently belonging to their local gym or fitness center. And most importantly, imagine how many more people we'd be HELPING. Beachbody would have to build another Shakeology factory (or two) in the U.S. and Canada alone. :-)



REFINERY DIAMOND Call on APPLYING what Don Murphy Shares -Plan of Action… 58 min




Refine Your HEALTH with Seay

For the first 38 years of my life if you’d said HEALTH, I assumed you were talking about WEIGHT. They were the same thing. But, in January 2011, after finding a quarter sized tumor in my right breast, at 110 pounds, my weight didn’t matter to me….my LIFE did.

I’d spent my entire life trying to figure out ways to “cheat” my way to being thin. Diet pills, fad diets, drinks, juices, wraps, hours of exercise, extreme calorie cutting and “safe” pharmaceutical weight loss promises. Never did I question safety if something would have helped me lose weight. 

After surgery, I had a two week wait to find if my tumor was benign or malignant. I had nothing but anxiety and time to burn, so I dove into what I felt gave me control, and that was…. research. I wanted to know WHY this happened. I mean, I ate healthy (or so I thought). What I learned after hundreds of hours of internet searching and reading medical clinicals was shocking. The effects of my most recent weight loss tool, HCG injections, I believe, caused this tumor. My enlightenment continued. I had subsequently also learned about the health causes and effects of many foods, chemicals and additives that I had been consuming for the past 38 years.

On my knees one night after my three children and Neil went to bed, I prayed. I was finally happy with my life, and feared He was going to take it all away from me. I felt angry, I felt despair. I begged and cried to God, to PLEASE let this tumor be benign. If He would do that, I promised I’d turn this experience into my life mission to educate others on the effects of food and chemical choices has on ones health.

Two very long and exhausting weeks later, I learned that the huge tumor, was benign. 
I was committed to fulfill my promise to Him, I just wasn’t sure HOW. But, there were God winks all along the way, I just hadn’t noticed them before.

Six months later, in 2011 I joined Beachbody, specifically for it’s product, Shakeology, because I had mad respect for the quality of ingredients it had and how those ingredients have been used for thousands of years to promote health and reduce disease. It made sense as a convenient way to promote and preserve, health.

In 2013, after 13 months of school, I became certified in holistic nutrition. I learned about which foods can heal the body and what chemicals break it down. I learned how to reduce inflammation and disease while also the importance of restoring gut health. I also finally understood why all this chemical crap and “frankenfoods” are approved “safe” for consumption by our very own governments FDA, USDA and major health organizations.

What’s ironic, is I spent 10 years in a career as an executive pharmaceutical sales rep, calling on specialist physicians promoting drugs designed to keep people sick. How ironic that now, I was on the front of of disease prevention instead of the back end of treating disease symptoms.

I’m not a purest, or orthorexic, by any means, although I do pay extra for quality foods and choose quality restaurants. I don’t judge people for where they are and what they buy because I was there one time, too. I would still be there “rolling my eyes at the ridiculousness of it all” had it not been for what I’d been through, at 38 years old.

I value the benefits of a plant based diet, although only live by it 80% of the time. Hey- I still love hot chicken wings and cheeseburgers too much..LOL. I do feel strongly about the negative effects of soy on our thyroid and increased estrogen levels, as well as the negative effects of artificial sweeteners. I’m always asking questions and learning, because I do believe we have to be our own health advocates, because sadly, our media and government are 100% controlled by lobbyists.

Most recently I’ve been learning about food sensitivities, our hormones and weight loss resistance.

I believe everything happens in life to teach us something or show us the way. Because of my experience, I no longer look at HEALTHY and FIT- as synonymous. I now know you can appear super fit and be the sickest person in the room, on the INSIDE.

At 46 years old, “Refining Your Health” to me means, being happy and healthy from the inside out, having energy, creating a body environment that moves more towards health more than towards disease, each and every day.

My mission (and promise) is to teach anyone (that is ready to hear) what I’ve learned, even if in small lessons, how to live with less drugs, less sickness and less pain, and more energy, movement and vibrancy.

Not everyone will want to hear my message, I know, but it doesn’t mean I will ever stop trying <3