What is a "Dark Post" Want to know what all the TOP COACHES actually DO, but you can't figure out how by looking at their Like Page? They created a "Dark Post"! I literally just learned about this too!
It is the term referred to in the marketing process whereby you can create a news feed style advert that does not actually get published to the news feed of your page. Hence the description ‘dark post’
According to the definition from Google, what is a dark post:
An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an ad.
Basically, it’s a Facebook post that you control exactly who sees it through ads.
Using the dark post strategy you can target different audiences, split test headlines, and even create personalized messages for demographic and geographic targets. Literally running dozens of adverts all on the same day and without a single ad showing in their own news stream.
Thus meaning you do not have to be some big name or have a huge fan page with thousands of likes to get some traction with your Facebook™ marketing.
Are you starting to sense the power of the dark post?
You see by using ‘dark posts’ you can target a very large pool of potential customers without clogging up your page and your news feed with what might be irrelevant content to some of your page audience.
In terms of Beachbody- it also doesnt allow your like page to be clogged up to irrelevant targeting and keeps what you are currently promoting or advertising hidden from other Beachbody coach facebook stalkers, as well. It makes your ads discrete and keeps your verbiage and promotion hidden to all except who you target.
How to Create a Dark Post